Color

Brand anchors

The three block colors are the brand and stay locked. Everything else is built around them.

Brand Red — A
#C02400
Brand Gold — B
#F19D00
Brand Blue — C
#042877
Ink (text)
#1A202C

Tonal scales

Red
50
100
200
300
400
500
600
700
800
900
Blue
50
100
200
300
400
500
600
700
800
900
Gold
50
100
200
300
400
500
600
700
800
900
Warm neutral
0
50
100
200
300
400
500
600
700
800

Surfaces & success

Base
#FFFFFF
Soft
#FAF7F2
Cream
#FBE9C7
Peach
#FFDBD4
Success
#2F8C5F